A full brand identity for a local florist that wanted to feel premium without losing the warmth and approachability that makes small, independent shops special.
- Brand used consistently across two locations, online and in print
- Wedding enquiries increased within 3 months of rebrand
- Owner describes the new identity as 'finally feeling like us'
The Brief
Bloom Florist had been operating for three years with a logo designed in Canva at launch. The business had grown — a second location, a wedding flowers service, corporate accounts — but the brand hadn’t kept up. It looked fine. It didn’t look like the quality of the product.
The brief: a brand identity that felt premium and considered, without losing the warmth of an independent, owner-run business. Not a corporate florist. Not a cheap high-street chain. Something in between.
The Approach
We started with a discovery session focused on one question: who is Bloom’s ideal customer? The answer was specific: someone buying flowers for a meaningful occasion who values craft and provenance over convenience. They’re not looking for the cheapest option. They want to feel good about the choice.
That gave us a clear direction. The visual language needed to communicate quality and care without being cold or corporate.
Colour: A warm terracotta primary with a sage secondary and cream ground. Warm, considered, grown-up.
Typography: A refined serif for headings (intimacy, craft) paired with clean geometric sans for all other text (clarity, modernity).
Logo: A wordmark with a subtle botanical element — a single leaf integrated into the letterform — so it reads clearly at any size and communicates the product without being literal.
The Result
A brand that looks intentional. The kind of visual identity that makes customers feel confident they’re making the right choice before they’ve seen a single flower.
The brand has since been applied to packaging, in-store signage, a new website, and a corporate gifting brochure.
“Finally a designer who told me when my ideas were bad. The brand we ended up with is a hundred times better than what I had in my head.” — Sarah M., Bloom Florist