What a brief actually is
A brief tells your designer what you need, why you need it, who it's for, and what success looks like. It doesn't need to be long — it needs to be honest.
The 7 things to cover
- About your business
- The specific project
- Your audience
- Tone and personality
- What you don't want
- Practical requirements (where it'll be used)
- Timeline and budget
Common mistakes
- Being too vague about audience
- Not sharing competitor examples
- Hiding the budget
- Combining too many things in one brief
Brief template
Copy this into a doc, or use our multi-step brief form.