Free checklist
Pre-launch brand checklist
Check off what you've got. Identify the gaps. Know what to do next.
The essentials
Your digital presence
- Google Business Profile claimed and verified
- Accurate hours and contact information everywhere
- Real photos on your website and Google listing
- Profile images consistent across all platforms
- At least 3 genuine testimonials on Google
Your brand materials
- Business cards (if relevant to your industry)
- Brand guidelines (even a simple one-page version)
- Email signature with logo and contact details
- Invoice/quote template that matches your brand
Your content
- At least 3 pieces of content that show your expertise
- An about page that actually sounds human
- A clear services page with pricing (or "starting from")
- A contact method that's easy to find and quick to respond
Scoring guide
- 20–24 ticks: Solid foundation. Ready to grow.
- 14–19 ticks: Good start. Prioritise the gaps.
- Under 14: Plenty to work on — that's what we're here for.